| http://www.w3.org/ns/prov#value | - If you work in business-to-business marketing, especially in BTB direct response, you have likely spotted these related trends:??? The number of white papers seems to grow by about one-third daily.??? Most of these documents are dreadful, falling into two camps: sales collateral masquerading as a white paper, or appalling displays of corporate chest-thumping.So my colleagues and I are never surprise
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