PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • Opt-in Targeting In addition to measuring the number of people who opt-in to your mobile programs, you can use advanced opt-in tracking techniques that provide information on your target audience, such as demographics and psychographics.
http://www.w3.org/ns/prov#wasQuotedFrom
  • slideshare.net