| http://www.w3.org/ns/prov#value | - Advertising is the most visible form of marketing that contributes to the success of other strategies by (1) providing the conditions for developing a company???s brand image by building brand awareness and brand loyalty among potential consumers, and (2) creating perceived value by persuading consumers that they are getting more than the product itself (e.g., a meal, food, or beverage product).
|
