About: http://webisa.webdatacommons.org/177876133

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	According to Chicago-based Yesmail, data elements such as name, interests, gender, age, purchase history and message frequency preference generate a response rate of 14.8 percent compared with 4.7 percent without those elements.
http://www.w3.org/ns/prov#wasQuotedFrom	dmnews.com