| http://www.w3.org/ns/prov#value | - While the size of a video screen drives more excitement, variables such as ad clutter, creative content, and context had a much stronger influence on ad recall by viewers, according to the industry???s first ad effectiveness study measuring emotional response, attention, and self-reported unaided recall by users across all four screens ??? connected TV, linear TV, PCs, and smartphones by YuMe.
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