| http://www.w3.org/ns/prov#value | - The challenge is ensuring that NFC is as easy to use for consumers and retailers as today???s payment cards. ???NFC is a technology that is going to find its way into phones,??? Aditya Khurjekar, director of new business development at Verizon Wireless, said during a panel at the summit. ???The key here is that consumers don???t buy NFC. Consumers buy the experience this technology enables.???
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