PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • As e-commerce companies such as Amazon.com learned to modify page content based on what books or music your behavior indicates you might want to buy, we must learn how to modify creative formats and messaging according to an individual user's perceived receptivity to a particular brand messages.
http://www.w3.org/ns/prov#wasQuotedFrom
  • clickz.com