| http://www.w3.org/ns/prov#value | - It addresses the right to protect one???s own identity, often referred to as a personality right, which focuses on an individual???s right to control the commercial use of his or her identity. [Emphasis added] (Footnote 2) This right, it is said, "serves to prohibit the unauthorized commercial use of a person???s name, likeness or other personal characteristics closely associated with him or h
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