About: http://webisa.webdatacommons.org/188623221

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	Polman cited an integrated campaign for ice-cream brand Magnum that ran across channels including social media and gaming as one of the most talked about activities on Twitter.
http://www.w3.org/ns/prov#wasQuotedFrom	campaignlive.co.uk