| http://www.w3.org/ns/prov#value | - Each of the ads also includes a link for customers to turn off the personalized ads, in case a customer finds the messages annoying or intrusive. ???Early feedback is that most customers really like this kind of relevant advertising,??? says Magness. ???We see this as a big opportunity to allow the customer to cut through the clutter and focus on the types of things they are looking for,??? he adds
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