PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • In addition, if the ad is an interstitial -- i.e., the ad appears when the user is waiting for a channel change or a return of data -- there is a greater chance that the viewer will stick around to watch it.The Interactive AdvantageThe greatest benefit to serving ads to interactive set-top boxes via the Internet is interaction.
http://www.w3.org/ns/prov#wasQuotedFrom
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