| http://www.w3.org/ns/prov#value | - ???The results could have turned out either way, but I was honestly hedging my bets on the moral licensing approach, according to which people feel licensed to act less ethically when their moral identities are made salient,??? Eskine said. ???Organic foods, like other green products, seem to help people affirm their moral identities, thus generating counterintuitive behaviors.???
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