http://www.w3.org/ns/prov#value | - pretty much everything stated above is what you need, a solid resume for your team, but mainly skill and determination....you cant just go get discounts and sponsors when you have nothing to show them, you need to build up a solid reputation and show them you (and team) have what it takes to help them out when needed and arent going to just want stuff from them..........really just practice.......
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