| http://www.w3.org/ns/prov#value | - Upper middle-class consumers are more willing than their mass middle-class brethren to pay a premium for quality products, have a high level of trust in well-known brands and can afford to spend more of their income on discretionary products and services as opposed to basic necessities such as food, clothing and shelter.??? http://thediplomat.com/2013/05/half-a-billion-chinas-middle-class-consumer
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