| http://www.w3.org/ns/prov#value | - The number grew to over 400 million in 2009.Banks and other providers now recognise the potential of reaching millions ofprospective customers, especially the rural population who account for more than 60%of Africa???s total population and have no access to banking services.An increasing number of banks and ???nancial institutions using mobile advertising toshare information and promote services.
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