| http://www.w3.org/ns/prov#value | - For Hispanics, this goes up to nearly 84%.Overall, Hispanics represent $1.2 billion in buying power, and that number is expected to reach $1.3 billion next year.Mainstream consumers also are becoming more adventurous with less well-known Hispanic flavors and textures, and companies such as Ruiz Foods and Goya have observed this sophisticated taste and are adjusting product mixes.
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