| http://www.w3.org/ns/prov#value | - Because seeing a multimillion prize fall on your own address, but winning nothing since you did not buy a ticket, that is something that you do not want to experience.??????The brain is very sensitive to loss???even low probability losses,??? explains USC???s Coricelli. ???So if you frame something as a loss, biologically there is a compulsion to avoid it.
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