| http://www.w3.org/ns/prov#value | - Revitalizing a brand, he says, is a process that exists on a continuum from a ???back to the basics??? simplification of purpose to a complete reinvention, and all companies, at one point or another, have had to do it. ???Whether it???s the economy, consumers, or competition,??? says Keller, ???there are a lot of reasons why brands??? fortunes take a turn.
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