About: http://webisa.webdatacommons.org/214500933

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	The ability to personalize offers and better understand customers is a key factor in successful direct marketing.
http://www.w3.org/ns/prov#wasQuotedFrom	dmnews.com