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Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	Check out whichtestwon.com, which shares case studies of A/B tests that routinely generate lift of 20%, 40% or more from small changes to copy, text or image size, button color and other elements.
http://www.w3.org/ns/prov#wasQuotedFrom	multichannelmerchant.com