| http://www.w3.org/ns/prov#value | - When looking at ongoing commu-nication optimisation in the sector, the need to balance primary funnel objectives likeawareness should be integrated with deeper funnel objectives such as trial and experi-ence via direct response objectives (i.e. Book a Test Drive or Request a Brochure).?? 2011 Havas Digital 31 33.
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