PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • They evoke the positioning of the product, rather than the good or service e.g. Virgin, Apple, Yahoo - however what they evoke must match the brand.
http://www.w3.org/ns/prov#wasQuotedFrom
  • 22michaels.com