| http://www.w3.org/ns/prov#value | - The industry, relegated largely to print ads until relatively recently, has burst into electronic media and event sponsorships as it seeks to boost its products and exploit changing tastes, especially by luring consumers away from beer. (to hard liquor) (see link below)http://www.marketwatch.com/News/Story/Story.aspx?siteid=google&guid=%7BAD6486DC-2B3B-40DE-B284-924823D958EA%7D&print=true&dist=pr
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