| http://www.w3.org/ns/prov#value | - USC is a private institution, so it is uncertain what the school has been making annually by selling its own rights.??? Sources estimated that the school has been ???netting $6 million to $7 million a year.??? The ???premier college brands typically generate up to $10 million a year.??? The look into partnering with a rights holder ???came up when USC changed athletics director last summer,??? in
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