| http://www.w3.org/ns/prov#value | - ne an endorsement as any advertising message???that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, even if the views expressed by that party are identical to those of the sponsoring advertiser, and define an endorser as the party whose opinions, beliefs, findings, or experience the [endorsement] appea
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