| http://www.w3.org/ns/prov#value | - used with images of beautiful women looking strong and more athletic, to represent beauty and power ??? ??? ??? Humanizing Technology When an advertiser humanizes or simplifies their product, especially technology ??? ??? ??? Mass marketing to a subculture a product for a smaller group of people within the main culture (ex. golfers, retirees) ??? ??? ??? Otherness the idea that not everybody is
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