| http://www.w3.org/ns/prov#value | - Trade shows therefore become far more important in B2B markets ??? indeed, they are the number one promotional tool of American business-to-business companies ($17.3 billion per annum spent, Source: Business Marketing Association).7) B2B Buyers Are Longer-Term BuyersWhilst consumers do buy items such as houses and cars which are long-term purchases, these incidences are relatively rare.
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