| http://www.w3.org/ns/prov#value | - By 2010, national advertis-ing expenditures in newspapers were only $4.2 billion, and retail advertising had dropped to $12.9 billion.51 It was a double whammy: just as classified advertisers migrated to the Internet, national advertisers cut spending and shifted some resources to other media, including cable television, niche publications, and the Internet.52
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