| http://www.w3.org/ns/prov#value | - He adds that even though more more people are getting skin cancer screening, the incidence of melanoma has risen.The American Cancer Society came up with the ad message and one ACS official says, We have taken some license.Neutrogena is a division of Johnson & Johnson, whose sunscreens carry the society's logo, the Times points out.Some of us are old enough to remember the Johnson & Johnson ads
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