| http://www.w3.org/ns/prov#value | - Once you go down that road, it might be good to split test and see for yourself if the media affects conversion, so you can judge if you are really getting ROI. If you use video or other rich media, make sure it is well made and there aren???t more than 2 items on the landing page, otherwise your site can sound like the sales floor at Best Buy.
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