| http://www.w3.org/ns/prov#value | - But individual data points paint different pictures of the new consumer: she is younger or older, depending on whether you focus on Boomers or Millennials; he is more likely to be Hispanic or Asian, depending on the neighborhood; she is less likely to be loyal to a primary store or specific brand and more likely to use technology as part of their process; he is more likely to be either a value or prem
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