| http://www.w3.org/ns/prov#value | - VARIG shoud wait until their new product lives up to a new a image. otherwise signaling change and not delivering is a lie to a consumer that they wont forget and wont they afford VARIG another chance. we have been disappointed by the VARIG brand for too long. as a marketer i would wait to launch a new identity when there is a new VARIG- for real.
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