| http://www.w3.org/ns/prov#value | - Express.com -- an e-commerce site specializing in DVDs, video games, music and other products -- is dipping its toe in the loyalty marketing pool when it kicks off its first such program Aug. 22.Although hopes are high, the company is not totally sold on points programs.The basic structure of the Olympic-themed program is simple: from Aug. 22 to Oct. 13, Express.com customers can earn one point for
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