| http://www.w3.org/ns/prov#value | - One consequence of Google's rather expensive acquisition of DoubleClick is that it turns the company from a search engine that sells ads into an advertising company that happens to have a search engine.During Web 1.0, the accepted wisdom was that online advertising would never be viable as a revenue stream - the real money would have to come from somewhere else, such as subs or content purchased
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