| http://www.w3.org/ns/prov#value | - Sites such as Twitter enable cyclists - a broad group but one that typically reflects an affluent demographic of the type coveted by advertisers - to mobilise quickly to voice their concerns, and inevitably as news spread of the ride-smart website, a similar site went up under the name advertise-smart, outlining reasons for advertisers not to put their business the way of the agency involved, Karm
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