| http://www.w3.org/ns/prov#value | - Saiding that, to speculate, it seems the thing the airline(s) are missing with this is extreme target marketing, (or the ???very long tail??? of us travelers) Spirit already has a market of mostly leisure travelers, (i believe,) which makes it easy for their sales staff to focus on a specific demo, But what COULD be the next step is more targeted advertising, especially via personal IFEs.
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