| http://www.w3.org/ns/prov#value | - His book on the topic, All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results, pulls back the curtain on the idea creation process to reveal why a good idea is so much more valuable than a great idea. (Hint: Perfection kills!)As part of Paul Williams' Idea Sandbox virtual book tour, I had the opportunity to read about Jay Heyman's experiences and playful opini
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