| http://www.w3.org/ns/prov#value | - Simpler is Better People are impatient Want to find the information quickly Scan the page looking for clues Website must be useful and usable Your customers need to first find the useful information Design for the Brain's strengths: High speed problem solving Clear headings and labels Clear hyperlinks Clearly differentiating form controls, such as buttons and input fields Highlighting key wor
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