| http://www.w3.org/ns/prov#value | - The study Define & Align the CMO, based on nearly 1,500 segmented interviews with CMOs, CEOs, search consultants, board members, and other marketing executives conducted by MarketBridge, found that the credibility of CMOs is increasingly challenged by the position's vague definition and a failure on the part of corporate America to align qualifications with business goals.
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