| http://www.w3.org/ns/prov#value | - FIG. 17 is a schematic representation of a personalized on-line e-commerce shopping system according to the present invention, wherein a parallel computing machine, of the type shown in FIG. 6, is used to realize the consumer shopping profile MDB based thereof; whereas a RDBMS is used to realize the consumer shopping profile Data Warehouse thereof; and
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