| http://www.w3.org/ns/prov#value | - In the key area of substantiation requirements, the FTC has historically followed a flexible approach in which the level of substantiation required is determined on a case-by-case basis based on a variety of factors, including the type of product, the type of claim, the benefits if the claim is true, the consequences if the claim is false and the level of substantiation that experts in the field w
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