| http://www.w3.org/ns/prov#value | - In 2007, Rich moved over to the therapeutic area of Urology to take the lead as Executive Director, Marketing for Flomax, where he and the team launched multiple creative TV commercials, raising consumer awareness of the brand to levels as high as 93%, making it a household name and the focus of many Jay Leno Tonight Show Monologues (as well as other comedians such as Jerry Seinfeld and Jay Mohr a
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