| http://www.w3.org/ns/prov#value | - An agency???s true points of differentiation are often grounded in its vision, service standards, creativity and other behaviors that are reinforced either formally or informally within the shop itself.Knowing who you are and what is important to you is a fundamental step before an agency of any size or discipline can effectively solicit new business in the marketplace.2. ???Culture??? is part of
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