| http://www.w3.org/ns/prov#value | - Knowing the ICV allows businesses to make more informed decisions about marketing strategies and tactical customer management plans, and better forecast their effects. [0007] In a first embodiment, the present invention is a method for assessing potential marketing action to be taken by a business with respect to a customer-of interest in a set of customers, comprising the steps of: (a) identifyin
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