| http://www.w3.org/ns/prov#value | - One advertisement promoted a local museum; the social proof message read, ???our museum is visited by over one million people every year,??? whereas the uniqueness message read, ???stand out from the crowd.??? Another ad showed a restaurant review; for the social proof group it read, ???many people meet here,??? and ???this is a most popular restaurant,??? while for the uniqueness group it read, ?
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