| http://www.w3.org/ns/prov#value | - Unlike magazines and TV where brands are speaking AT consumers, the Internet and social web allows for more back and forth interaction.Today, 78% trust peer recommendations and a majority of consumers (74%) rely on social networks to guide purchase decisions. (Gartner, July 2010)Brands not paying attention to what their customers say about them on sites such as Twitter should reconsider that attit
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