| http://www.w3.org/ns/prov#value | - In their book Primal Leadership: Realizing the Power of Emotional Intelligence, Daniel Goleman and his colleagues outline the importance of trust in conveying a message successfully.1 He explains that as an event takes place, such as hearing a recommendation or a sales pitch, the amygdala (which produces our ???fight-or-flight??? response) filters the perceived event and attaches an emotional cont
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