| http://www.w3.org/ns/prov#value | - And as a part of that process we ask the question, ???where is that audience???? And right around that time is when Pinterest was really growing which is just starting to get written about and stuff like that and it was one of the platforms we looked at and we said, ???whoa, like this is growing especially fast, the third and fourth most popular categories are food and drink and health and fitness
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