| http://www.w3.org/ns/prov#value | - In advertising, the term ???halo effect??? describes what happens when a newspaper, TV station or other entity promotes your product via an article or TV segment that delivers a favorable report. (Which may well have started with a press release you submitted over the transom.) The idea is that, if the newspaper is talking about your product, it???s a tacit endorsement, giving it a PR boost that e
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