| http://www.w3.org/ns/prov#value | - In conjunction with the session, House Party???s report, ???All Earned Media is Not Created Equal: Experience-Driven Social Marketing ??? Deeper Engagement, for Stronger Advocacy and Bigger Lifts,??? is available for download. ???While most marketers know by now that earned is the most powerful media, all earned is not created equal,??? reads the report synopsis. ???The deeper engagement of earned
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